How We Work With Law Firms
We are proud to have worked with a number of law firms, from large very recognisable national firms through to smaller local law firms.
Having provided online marketing services in the legal sector for over 10 years we have never encountered a law firm that has the same requirements, aims and aspirations and for that reason we do not believe in creating set “marketing packages” that we will attempt to sell to prospective clients.
Bespoke marketing, bespoke pricing
Our marketing services are completely bespoke. We will get to know your firm as well as key individuals in the firm to understand the brand and ethos of your law firm. It is only once we have a clear indication of what you want to achieve that we will be able to provide you with recommended services and applicable pricing.
We provide marketing services across a range of disciplines and typically work on a fixed fee monthly retainer. It is impossible to provide pricing quotes until we have spoken to you in person and ascertained your requirements, but as a rule of thumb our rates for law firm marketing services usually start at £1,000 + VAT per month and can range to several thousand pounds per month depending on the complexity and level of work involved.
Take a look at the services we offer below and contact us for an informal chat about how we can help.
Our law firm marketing services
Law Firm Web Design
Your website is an extremely important aspect of building your law firm brand persona online. A thoughtfully designed and authoritatively written website goes a long way towards creating a lasting good impression of your law firm in the minds of prospective clients.
We will take you through the process of creating a brand new law firm web design using the latest best practice standards or advise on redesigning or altering an existing website design.
Our content management system of choice is WordPress, which will provide you with a modern website framework with a wide variety of features from blogging to social media integration.
We will work closely with you on design and branding and we will take care of hosting the new site along with hundreds of other sites hosted by ourselves on our UK based, fast web servers.
Search Engine Optimisation (SEO) for Law Firms
The legal sector is known to be one of the most competitive sectors in the search engine optimisation industry. Placing your valuable website asset in the hands of an inexperienced agency could do your brand more harm than good.
The results of our SEO campaigns within the legal sector speak from themselves. We have several years’ worth of consistent first page rankings from extremely competitive keywords and key phrases in the industry. If, for example, your firm operates within the personal industry niche you will likely have encountered various sites optimised by ourselves on the first page of Google for very competitive terms.
Talk to us today about how we can work with your law firm brand to achieve highly coveted search result positions for your company.
Pay Per Click (PPC) for Law Firms
Imageo are experienced in setting up and managing PPC campaigns large and small.
Running PPC campaigns in the legal sector can be challenging due to the high levels of competition and the high PPC costs for generic keywords relating to popular phrases relating to the industry.
In the wrong hands there is the potential to spend large amounts of money on a PPC campaign with a resultant very low return on investment.
We are experts in PPC for law firms. In the words of one of our clients who saw “online case acquisition treble within two months of them taking over our campaigns”, we believe your PPC budget is in safe hands at Imageo.
Your PPC campaign will be managed by a member of staff with no less than 10 years’ experience of managing Adwords campaigns and is fully Adwords certified.
Content Marketing for Law Firms
Content marketing is a highly relevant and effective form of online marketing for the legal sector which will undoubtedly be part of the online marketing armoury of your competitors.
Producing authoritative written content that is created to engage and enlighten potential clients is a culmination of writing flair and highly detailed research within the target market.
We will engage with you to create a unique content marketing strategy that showcases the strengths of your law firm and targets the core demographic of your desired client base.
Conversion Rate Optimisation (CRO) for Law Firms
Conversion rate optimisation is often an online marketing discipline that can be neglected as part of an overall strategy. It is all well and good to have a state of the art website designed using the latest code and features, but if the site is not optimised for conversions then it is a wasted opportunity.
When we create websites for a legal clients we aim to maximise the chances of website visitors becoming potential clients. Similarly, we can take an existing website and audit its current effectiveness to convert users into leads.
By analysing customer journey funnels and on site navigational elements it is often possible to increase website conversion rates by several percentage points.
See how we can increase conversion levels on your law firms’ website.
Marketing for Different Types of Law Firm
Imageo have worked with law firms specialising in a variety of different legal disciplines so we understand the unique differences involved.
For example, marketing a website that is focused on personal injury leads is very different in nature to a law firm that specialises in family law.
We understand the different markets, prospective clients, timescales for cases and the different tone required for each of the different areas of law marketing that we cover.
“They strive to understand your business and your goals and then let the results they achieve speak for themselves… there is no doubt that they take genuine pleasure in seeing our business grow as a result of our combined efforts as opposed to simply viewing us as just a monthly fee”.
Gavin Moat – Partner, Mercury Legal LLP