A large part of being successful in affiliate marketing is attempting to get into the mind of the consumer you are trying to sell to. If you are able to gauge consumer behaviour, you will have a greater chance or marketing a product or an offer successfully. One aspect of consumer behaviour that is directly [...]
If you’re an affiliate based in the UK you will no doubt have come across the recent furore over retargetting. In a nutshell, the retargeting technology that is currently being debated so vociferously by affiliates is the mechanism for a merchant or third party contracted by the merchant to distinguish customers that have abandoned a [...]